“Sensitivity to seeing shapes revolutionises a person’s ability to design. Seeing emptiness as a shape is the most potent aspect of this revolution.” (White, A.)
What does this convey to the designer’s mind? What level of perception is involved and how can this be used effectively in graphic design?
A thesis on comprehending and challenging one of the key elements of graphic design - space, why and how negative space exists, the power it holds, and if the same can be conceptual. It explores forms of space in graphic design, branding and how it is more than just a tool for a design thinker.
Can anything truly exist in a state of ‘nothingness’?
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London College of Communication, University of the Arts London
